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Source Code: Places You May Not Have Thought To Put Keywords
Author: Courtney Heard

We all know it's good practice to put in-context keywordsinto page titles, meta tags and alt tags. But here are a few places you may not have thought about.

1. Tables - You're most likely familiar with what a table tag looks like. They generally look like this <table width="100%" border="0" cellpadding="0"> or some variation, right? There are actually two areas within a table tag that keywords can be applied to. The table ID and Summary. A table tag written in this manner will look more like this <table width="100%" border="0" cellpadding="0" id="Accommodation Rates" summary="A
breakdown of rates for Accommodations at Estancias Los Potreros">.

2. File Names - HTML, images, CSS files, php scripts, cgi scripts, asp scripts, java apps, video clips, sound bites, and every file you use to create your web site can be named using keywords that apply to the web site content. Making sure these titles also apply to the purpose of the file itself is also very important, especially if the file type can be indexed by search engine bots, like php and flash. If the name of the file has very little to do with what the file contains, it will have little to no affect on your keyword density.

3. Reference Tags - A normal reference tag looks like this <a href="http://www.ride-americas.com">. A title can be added to this tag making it look like this <a href="http://www.ride-americas.com" title="Horseback Riding Vacations in Argentina">. This can also be applied to mailto: reference tags. Because this text will be seen by web vistors when they hover their mouse over the link, it's good practice to keep it relevant and to-the-point. Never sacrifice user-friendliness
for more keywords. You may get lots of traffic with the keywords, but without user-friendliness, that traffic will leave displeased.

4. Comment Tags - I thought everyone knew this one, but I haven't seen many sites out there making use of it. Comment tags are generally used to remind us of what the following or preceding code does, like little HTML post-it notes that can only be seen in the source code. They look like this  where everything between the "" is the comment or note we're leaving ourselves. Used wisely and in moderation, this can be yet another opportunity to add keywords to your site's source code.

All of these areas are good areas to add keyword density to your site, but they all must be used with caution. Everything in these areas should be in context, meaning they should relate directly to what a web visitor will be seeing. They should also be used in moderation. Strings of keywords in a table summary tag will surely start raising some flags at the Googleplex. It won't be long now before Google and other major search engines start keeping a closer, more critical eye on these areas. The most important rule of thumb to go by when designing and optimizing any web site, is to keep it user friendly. A pleased and impressed web visitor is the best web site optimization and will surely lead to your site's success.

About the Author

Courtney Heard is the founder of Abalone Designs, an Internet Marketing and SEO company in Vancouver, Canada. She has been involved in web development and marketing since 1995 and has helped start several businesses since then in the Vancouver area. More of Courtney's articles are available at http://www.abalone.ca/resources/.

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1. http://www.foothillscds.com/Documents/Summerwood_Monthly_Clinics.htm
... 3. 1986 - Qualified for World Championship in Australia 4. 1987 - Qualified for Olympic Games in ... ... to offer their facility with a covered arena and dressage court to hold this workshop. The ...

2. A Playground for Higher Learning
... horses. We have a large outdoor arena where we work and were able to ... Ken & Ro Jelbart of Victoria, Australia had a great idea. They took ... with plastic in the ring; dressage horses who are fine at home ...
http://www.tellingtontouc ...playgroundtteam.shtml

3. Stallions
... Powels of Northern Warmblood Stud in Victoria, Australia and purchased by River Range Warmblood Stud ... ... was partnered with Linda Shore in the dressage arena from 1989 and was retired from the ...
http://www.riverrange.com/stallions.htm

4. Equestrian Theatre Ltd Presents Spirit of the Horse
... the United Arab Emirates, Australia and Saudi Arabia, Bahrain ... a series of highly complex dressage-style choreographed ... of every single stallion in the arena. ROBERT FOSSETT (Director) A ...
http://www.equestriantheatre.co.uk/aboutus.asp

5. Horse Agistment
... use the lunging ring, jumps, dressage/flat area in front of the ... to be NO lunging in the fenced arena. Consider other people when ... Road, Keysborough, Vic, 3173, Australia Melways reference: Map 94 G ...
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6. ~Pvc Horse Fencing~ From Wood, Aluminum and Vinyl Fencing to Horse and Dog F...
... dog jump equipment and arena dressage accessories as well as stall ... Odessa, FL. 7 barns ... lighted arena, champion ring, PVC fenced ... Horse Supply Horse Fencing Australia Fencing Minnesota Horse Best ...
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7. storage solutions -- storage solutions
... courseinfo/sst.php Storage Solutions : FUJITSU Australia ... > IT Products> Storage Solutions ... ... Carports RV Boat Tr... ... indoor riding arena; dressage; covered arena; horse; shelter; garden ...
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8. Dressage arena,horse jumps, horse jump equipment, pvc patio furniture, white...
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9. United States Equestrian Federation, Inc : Links : Farms
... rent or lease by owner; indoor arena, stable, restrooms, beautiful ... Coenen - Looking for good dressage or jumping horses, Stal Inge ... link... Stoodleigh Stud - Australia - Quality Arabian horses ...
http://www.usef.org/content/links/farms/

10. Del Mar National Horse Show - Del Mar, San Diego County, California
... at the Olympics in Sydney, Australia. Mules join Challenge of the ... of the Horse packs the Del Mar Arena and features Equine Extremist ... his prized paint, Poker Joe. Dressage Week fills four arenas over ...
http://www.sdfair.com/horseshow/history.html

11. http://www.gatcombe-horse.co.uk/press/press.php
... New Zealand) and Andrew Hoy (Australia) ñ who will be concentrating ... entertainment in the main arena, including a Champion ... Hunter, the very popular Dressage to Music, John Whiteley and ...

12. Competition Use - NoBit Bridles Australia
... of Australia (EFA): Under the EFA rules you can use the NoBit Bridle for Jumping and Eventing (but not for the Dressage portion). Although you are unable to use our bridle in the dressage arena ...
http://www.nobitbridles.c ...wygpage&wysiwyg_id=50

13. Jumps / Arena Stuff
... 49.99 Dressage Arena Markers Set of 4 $49.99 Dressage Cones - Set of 8 $171.00 Dressage Cones - set ... ... B T Crump Co Barnstable Ridi.. Bates Australia Best Friend Big Horn Big Sky Carver Blocker ...
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14. Events Program {date}. Athens Olympics 2004 - ABC Coverage. ABC Sport.
... 2 Markopoulo Olympic Equestrian Centre >Dressage Arena 15:30 Hockey Men's Preliminaries - Pool B ... ... Men's Preliminaries Group B - Match 43 Australia vs Peurto Rico Helliniko Indoor Arena 16:00 ...
http://www.abc.com.au/oly ...rogram/2004-08-21.htm

15. Bellerive Horse & Pony Agistment, services
... arena, floodlit at night. The arena may be booked for individual ... your interest - showing, dressage, Western, natural ... Road BATESFORD VIC 3221 AUSTRALIA Phone/Fax: +61 3 5278 4447 e ...
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16. Horse Book Shop
... for success in the showjumping arena. 199pp. $20.00 [000167] De ... main books ever written on dressage. A paperback edition 285pp ... of the most famous race in Australia. Forward by Bart Cummings ...
http://www.ozrural.com/horsebooks/books/books.htm

17. Horses! Mega horse Links - Add yours ... RELOAD Over 500 horse links - look ...
... advice. We are stud owners & dressage riders with 10 years ... every order! Located in NSW Australia - International orders ... includes use of indoor arena. Many other amenities ...
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18. EFA NSW - The Equestrian Federation of Australia (NSW)
... Judging Judged subjectively, dressage relies on a body of dedicated judges positioned at designated points around the dressage arena. Whilst accuracy is important, the quality of the movement and the ...
http://www.efansw.com.au/disciplines_dressage.html

19. Italian Rubber Dressage Hoof Boots For Horses
... how to build a dressage arena in australia.. horses ... Dressage and Piaffe Research Results: Dressage Imports & FEI dressage training Dressage Training, Lessons, Judging. Specializing in warmblood ...
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20. Redgum Saddlery Inventory
... BIT2498 Dressage Eggbut Bradoon w/french Mouth, Stainless steel. ......... BIT2508 Superfine Eggbut Bradoon A very light and thin Eggbut. Stainless steel. ......... BIT2530 Full Cheek Eggbut ...
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21. Potomac Valley Dressage Association: Latest News
... fencing, 20m x 60m sand outdoor arena, access to trails. Instr. & ... Thanks to the Chesapeake Dressage Institute, Annapolis, for ... presenter was Alisha from Australia, who demonstrated how to ...
http://www.pvda.org/latest_news/latest_news.html

22. Florida Horse.Com - Other Links
... wild ponies roam the beach !!! Ascot Stud - Australia - Select stud breeding top quality ponies for ... ... on premises. Full jump course, lighted dressage arena. Lessons, Training, Boarding, Horses for ...
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23. Horse Deals - Thousands of Horses For Sale
... Add to Short List Ahmar SOLD - to the Western Australia on the first call. Several enquiries for him ... ... out of a TB mare. Already proven in the dressage arena, consistantly scoring over 60\%, his ...
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24. eBay Australia Shop - Toys Trikes and Collectables: Jigsaw, Puzzle, Horse
... Model 13248 AU $8.50 *NEW* DRESSAGE ARENA DRESSAGE SET & HORSE AU $57.95 BN - BOB THE ... ... COLLECTABLES 14405 AU $4.95 Koala SCHLEICH Australia Wildlife Animal Model 14303 AU $5.50 ...
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25. Top 20 Directory
... summer, winter, stable and dress rugs made in Australia. Alternate Solutions: Complete line of horse ... ... supplements. EquiCross: Portable dressage arena equipment and accessories. Equimeasure Kit ...
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26. Horsemastership at St Paul's College
... of the Equestrian Federation of Australia. Our Equine Centre offers excellent facilities including stables, yards, an all weather arena, a competition dressage arena, a round yard, tack rooms ...
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27. Click Position by SpiderSplat Consulting, Inc.
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28. Disciplines
... arena it is being judged. The arena has either a grass or a sand ... successful. A successful dressage rider needs only one horse ... 2006 Equestrian Federation of Australia - Victoria Branch. All ...
http://www.efavic.com.au/ ...,Dressage_/13038/6169

29. Horses For Sale Australia
... March 23, 2006 Location: Australia QLD Price: $ 40.00 AUD Status Agistment Available Location of Agistment BRISBANE Type of Agistment Stable & Paddock Dressage Arena Yes Showjumps Yes Instructors ...
http://www.horseworld.com.au/index.php?a=2&b=540

30. Australian Off Road Gokart Plans And Kits
... Mega Shopping ... Arenas, Dressage Arena Kits, Portable Dressage ... Scotty's Specialty Services ... ... and ... of an Australian ... go karts ... Australia Cart Go Track. Australian Cart Club Go ...
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